Web Content Writing

Want to promote your non-profit organization’s training or services? Well-researched white papers use facts and logic to persuade prospects that your offering can solve their problems. I am a certified white paper specialist trained by That White Paper Guy himself—Gordon Graham!

Elevate your organization with web content writing services

Need fresh web content but don’t know where to start?

You’re not alone.

We’ve heard countless times that writing web content is like pulling teeth – especially when juggling a million other competing priorities.

But it doesn’t have to be painful.

When you invest in website copywriting, you’ll free up your time and energy to focus on other important projects. And the good news is, you’re our number one priority.

By the end of the project, you’ll have fresh, compelling web content that not only engages visitors—it makes them feel welcome. Using language that supports your organization’s mission, style and tone, we’ll organize your website so it’s easy to find information and there are clear calls to action on every page.

How does this work?

A Friendly, Collaborative Process

We’ll work closely with you to understand your organization so we can write content that builds trust and credibility with your visitors.

Step 1: Gathering information

We’ll meet to talk about your challenges and needs to better understand your organization and goals, in addition to your visitors, their expectations and behaviour. We’ll review your background materials, interview your subject matter experts, and research how similar organizations position themselves.

Step 1: Kick-off

I’ll learn everything I can about your organization, your offering and your target market, gathering credible sources to use in the white paper. During our kick-off meeting, we’ll discuss the purpose of your white paper, the intended audience and your call to action (CTA).

Step 2: Web content writing

We’ll write clear and engaging content that conveys your message in your organization’s voice and tone, and offers visitors compelling calls to action. Your content will include keywords to help improve your Search Engine Optimization (SEO). To make sure we’re on track, we’ll send you a sample page to review to make sure it reads the way you want it to read. Once we receive your feedback, we’ll revise as needed and move on to the rest of the pages.

Step 2: Outline

I’ll create a detailed one-page outline informed by your goal, audience and the research conducted in Step 1, which I’ll send to you for review and feedback. This crucial step saves time and ensures the white paper is going in the right direction.

Step 3: Content Editing

Once you review your content, we’ll review your feedback and incorporate your revisions. Finally, we’ll submit the final version to you. Typically, this step is short and sweet—we’re just about ready to launch!

Step 3: Gather Evidence

Here, I will gather compelling evidence to build an effective argument for your organization’s training or service. Throughout the research process, I will gather reliable sources to build the case and establish credibility for your training or service.

Step 4: Launch new content

If you need help adding your content and your keywords to your Content Management System (CMS), we’ve got you covered!

Happy Clients are Saying...

“Creative, imaginative and articulate — three words I use to describe Erika. She has helped 4Forward on numerous projects, on a wide range of topics. She has tackled massive quantities of information, and created wonderful spot-on scenarios, questions and cases. If you are looking for a very capable writer who can turn your ideas into compelling prose, look no further!”

David Luke Founder & Managing Director, 4Forward
“I have been working with Erika since 2013 and have happily recommended her to other teams here at Cuso International. She has written stories for our website, alumni profiles for Catalyst magazine and content for our annual report. Erika brings her positive attitude to every conversation and accepts feedback with grace. She is always professional and reliable when interviewing stakeholders. With Erika, I know the content will come out great, so I can focus on my many other projects!”

Jennifer Buter Former Senior Publications and Graphics Officer, Cuso International

"We usually write our content in-house, which is really stressful when we have to write a website because we have a lot of competing priorities. It was a major treat to outsource our website content writing to Erika. She gave the website a complete reset with a fresh set of eyes and a fresh set of words. TIAC was looking for someone familiar with the tourism industry and someone that we’d enjoy working with – and that was Erika! She’s a great listener, asked good questions and understood exactly what we wanted. Erika is reliable and super responsive. She delivers on time and according to plan. It was a real pleasure working with Erika. She really felt like part of the team!"

Leanne Czerwinski Former Brand Manager, Tourism Industry Association of Canada (TIAC)

"As the national association voice for the social work profession, the CASW website is frequently the first stop for people seeking a better understanding of the profession – its history, roles, and responsibilities. Through a public Request for Proposal process, CASW contracted the James Street Writing Company to refresh its public facing content. From the James Street Writing Company proposal, to the consultations on deliverables, and the final product itself, Erika Cuccaro provided highly professional and skilled service. Erika demonstrated an understanding of the critical importance of this project in defining the public’s perception of the social work profession and delivered products that CASW proudly approved. Whatever your content needs, CASW highly recommends James Street Writing Company to complete your project professionally, on time, and within budget."

Fred Phelps Executive Director, Canadian Association of Social Workers

National Tay-Sachs & Allied Disease Association (NTSAD) had a 12-year-old website that badly needed an update. We also wanted to shift the overall purpose and tone of the website from a clinical, almost encyclopedic style to an easy to understand, family-focused site to better align with our mission of supporting individuals and families coping with a devastating diagnosis. I was hesitant to turn over the reins of rewriting vast, disease-specific content as well as ensuring the content conveyed that NTSAD was the place where families in crisis would feel supported and understood. We could not have been put in more capable hands than Erika’s. Erika met with individual members of our team to condense our extensive content and rewrite 30 key pages of our website. She also created a writing style guide, which is an incredible tool to have. Our entire team loved working with Erika. She was an incredibly organized project manager - and was more than open to feedback and ensured we were 100% satisfied. When we launched our website, we received immediate rave reviews from families, our Board and entire Community. We cannot recommend Erika highly enough!

Susan Keliher Director of Development and Communications, NTSAD

How long does web content writing take?

Timing depends a lot on the scope of the project. Many of our projects fall within a time frame of 6–12 weeks. This includes time spent working with you to identify the goal of your website, as well as time for research, writing and revisions.

What if I need a website designer or developer?

We’ve got you covered. Our longtime collaborators at eLearnza have been building eye-catching and user-friendly websites since 1997. Friendly, approachable and tech-savvy, eLearnza makes building a new website surprisingly fun!