Impact Stories

Want to put a human face on the work you do? Well-crafted impact stories help stakeholders see the big picture by capturing real life examples as told by your volunteers, beneficiaries, ambassadors and employees.

impact stories

How does this work?

This is a relatively hands-free process for you. Once I understand the goal for the story and you’ve introduced me to the interviewee, I’ll do all the heavy lifting when it comes to scheduling and conducting the interview. Your volunteers, beneficiaries, ambassadors and employees will be treated professionally and cordially at every step in this process.

Step 1: Gather Information

I’ll learn everything I can about your organization and its mandate. During our kick-off call, we’ll discuss the goal of your impact stories, the audience and the key messages you want to highlight, as well as the ideal length of the stories.

Step 2: Develop Interview

I’ll develop interview questions with your organization, your goal, and your key messages in mind. Once the questions are complete, I’ll send them to you for review.

Step 3: Conduct Interview

Once you have introduced me to the interviewee, I’ll schedule the date and time of the interview. I’ll send the interviewee my questions in advance so they can prepare—interviewees love this!

Step 4: Review & Approval

This is where the magic happens—I’ll use the interview and my research to write a draft impact story for your review and feedback. Once you are happy with the draft, I’ll send it to the interviewee for their review. When the interviewee has approved the draft, I will send the completed, finalized story to you.

How much does it cost?

Your investment in impact stories depends on:

The target length / word count for the story
The number of stories you’d like to tell
The number of interviews required

To give you an idea, here’s what a standard impact story costs, and the steps involved in the process:

Standard 800-Word Impact Story:

  • 30-minute kick-off call
  • Research organization and interviewee
  • Write interview questions
  • Schedule interview date and time
  • Conduct interview
  • Transcribe interview notes
  • Write story
  • Send story to you for review
  • Revise as needed
  • Send story to interviewee for review
  • Revise as needed

You get:

  • Polished Impact Story
  • Interview notes (if desired)

Your Investment starts at $1,100 CAD+HST

How can I use Impact Stories?

Impact stories can be a fundraising tool, recruitment tool, business development tool and so much more! You can use them to share fresh perspectives from volunteers and beneficiaries. And you can use them to spread the word about your employees, ambassadors and other stakeholders to build a multifaceted story about your organization.

Who do you work with?

I serve all kinds of non-profit organizations, including:

  • Foundations
  • Trade associations
  • Professional organizations
  • Chambers of commerce
  • Museums
  • Educational institutions
  • Regional tourism organizations

Take the first step. Book a free consultation.

The contact form below will deliver your message into my personal inbox. I usually reply within 48 hours. Not a fan of contact forms? You’re welcome to email me directly at:

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